Archive | August, 2011

Spinmaster Fab Effex gets a thorough testing…

30 Aug

Our Blog-Match bloggers really went to town testing Spinmaster’s Fab Effex for us. put bloggers in touch with the company in order to help Spinmaster grow their brand awareness of the new Fab Effex.

Here’s what the bloggers had to say:

Bubbaloves made some lovely animals!

Cookie Jar Life has their review here!

Please email your review link and we’ll add it to the blog
– lots more reviews to come in… so check back soon!

Guest Post: Fun as a Gran

28 Aug

Elaine at has only just begun blogging and her speciality is egg/dairy/gluten/wheat/nut free baking and cooking, she’s got some great advice for anyone wanting to work with brands.  Over to Elaine:

Working with brands.

To work with any company I feel your starting point really needs to be to write up a Disclosure Policy,  I did mine with the help of and a Review Policy which I made up after reading many others and deciding what suited me as a person and us as a family. A company needs to know what you are looking for, what you are expecting from them, and what they are going to get in return for their outlay.

I feel you also have to know what you as a person expect from your relationship with a brand. Not all companies pay you for working with them, some will offer you the goods in return for a post or posts, others will send you a product to review and keep and pay you after your review is done. This again is up to you as an individual, if you feel the product is something you want and can use then you have to ask yourself,  if Company A wants you to do say a backwards flip and 2 triple somersaults for something worth £5 are you going to do it?

This is where choices and negotiating comes in. You have to decide by doing all that for Company A, for what may seem like a pittance, what else might come of it?, what else might they offer you? Or is it a useful stepping stone to allow other companies to see what your skills, abilities and interest are, that then gets you out there and noticed by others? You need to weigh up the pros and cons, decide what is right for you, and make your decision based on how you feel about the whole bigger picture.

 Remember at the end of the day they are the ones taking the risk. They are sending you out an item and you could for all they know take it, use it and either hate it and tell the world how awful you think it is or even worse do no write up and all and they have no comeback. So ask yourself  might it be worth taking an item you want for little in return just so that the next company can see you offer good quality honest reporting. I have been approached by three other companies who have seen my blog and have asked me can they sent me items to review

When I was starting out I had some idea of the type of products I was looking for so I searched the internet looking for companies who could supply what I needed to do this. I approached twenty two companies in total from large to small, known and not so well known, and explained to them what I was looking to do and how what they had to offer could be of use to me. I have heard back from ten of them, four of whom said yes and six who said no. I sent a polite thank you for getting back to me to the ones who said no, just in case they may ever be looking for somebody in the future and this gesture may make them think of me in coming months.

Company X, a food company, were one of the ones who got back to me very quickly and asked me what I was looking for, so I went to their shop and sent them a list. They agreed to send me out half of what I asked for, I bought the other half,and I started using their products and blogging about them, At the end of month one they were delighted and asked me to make up another list for more products which I did and they sent all of them out.

Now Company X are currently expanding their online shop and have added a forum section for which they are looking for blog and vlog postings. Myself and a fellow sponsored blogger have been approached by them to produce for this part of their website, to show other people how their products can be used and recipes that can be achieved. They have told us they cannot afford to pay us in money but they are happy to keep supplying us with  goods in return for work. So Blogger friend and I are currently in negotiations with Company X as to how much they are prepared to supply, over how long a period and what they expect in return. We appreciate they are a small company, and we are delighted to be offered the privilege of being asked,and are excited by what hopefully will be a long pleasurable relationship for all of us,  but we do not want to feel overburdened or exploited.This negotiating is an important step  before we move on to the next stage of our working relationship.

So my summary for working with a brand is – find a brand you need, make them want and need you, negotiate what you are giving and getting, give good value for money and then approach the next one. Remember you are never to new or small to give it a try. My first appeals went out within 8 weeks of starting.

About Elaine

Elaine is 51, and a wife to 1, mum to 5 and gran to 2, she blog’s at

 Her interests are knitting, reading, entering competitions, playing with her grandchildren and exploring new ways to cook and bake egg/dairy/gluten/wheat/nut free, no mean feat she says!!
She has only been blogging for five short  months and already has 156 followers, she’s relatively new and still quite small, but her advice is sound and her enthusiasm infectious!

Don’t forget, can help put you in touch with a myriad of companies and brands, so if you’re net yet registered it’s time to start your blogging journey with us…

Should a brand work with a Newbie Blogger?

22 Aug

Putting brands in touch with bloggers is what is all about.  This blogging resource is the place to be if your a blogger who wants to work with brands, or a company who needs bloggers to help promote their brand or company message.

What if you’re a new blogger, can you still register with us?  Yes you can!  Even if you have low visitor numbers at the moment, you should register with

Should a brand work with a Newbie Blogger?  Yes they should!   And here is why:

  • A Newbie is already working extremelly hard to grow their visitor numbers
  • A Newbie is often overlooked by other brands so when they review your items they’ll have more exclusivety
  • If you work with a Newbie at the very start of their blogging project chances are they’ll become a loyal brand amdassor for you, rewarding your trust in them
  • A Newbie blogger will often go that extra (extra!) mile for a brand and really work hard on behalf of the brand

These are our thoughts on all the Newbies out there…. what do you think? We’d love to see your comments below…

Bentalls Shopping Centre: Reviewed by Blog-Match bloggers…

18 Aug

A number of lucky bloggers have been invited to a VIP day out at Bentalls Shopping Centre, leading with a goody bag each worth over £100 !

This is just one of the many Brand-Match campaigns runs on a weekly basis – sign up with us so you don’t miss out.

Below is a list of reviews for the Bentalls VIP day out


Super Amazing Mum went to Bentalls

Bakes, Books and my Boys went shopping!

Mummy’s Space was a Bentalls VIP

The Gingerbread House enjoyed a day at Bentalls

Not Yet a Yummy Mummy


Spinmaster Zoobles…were loved by Blog-Match bloggers!

15 Aug

One of our very first campaigns has been a roaring success with all our bloggers loving Zoobles! put Spinmaster in touch with a whole host of bloggers who wanted to work with brands, they sent off a Zoobles sample to review to each blogger to see what they thought.  The list of links below are the the first reviews to come back to us:

Click here to enter your link and view this Linky Tools list… (sorry these links look a little odd we are having trouble wiht WordPress at present, one of their famous updates is killing our links…sorry)

Normal service…..

10 Aug

The staff at Blog Match are having a short holiday…. The Blog Flash should come out as usual on Friday, however anyone who registered this week may not receive the newsflash this week.

you will get normal service from 18th onwards….

Too busy to Tweet?

7 Aug

…Blog Match can help…

Twitter in the UK is huge with bloggers and young mums alike.  Many companies are just too over stretched to contemplate Tweeting throughout the day to engage with their customers.

One solution is to use a tweet scheduler….  but beware!  Tweeters can spot scheduled marketing tweets a mile off and will unfollow in the flick of a blue wing. can simply and easily become that extra arm of your company and take charge of your tweets, build followers and engage in meaningful relationships.  Contact us for pricing.

Hello Brands…

1 Aug

Anyone can use

You may own a brand, you may have a new product to launch, you may be a PR, you may be a retailer…..anyone who has ‘something’ they’d like parental bloggers to write about is welcome to join and use this valuable resource.

On joining you will be able to have your press release included in a weekly email newsletter that goes directly to the inbox of hundreds of parental bloggers. 

They have signed up to receive your news….

Just register with us to submit your press release and image, you can either tell bloggers your news or pitch to them an idea for you to work together, or even ask to advertise on their site.  Totally up to each subscriber to decide what they want from the resource.

If you need advice on what works best though, we will provde this (currently free of charge).